Display container



w. B. LEAVENS, JR

` DISPLAY CONTAINER 'July -14, 1931.

Filed oct. 16, 1929 Patented July 1.4, 193

UNITED STATES PATENT OFFICE g WILLIAM B. LEAVEN S, JR., OF MAPLEWOOD, NEW ERSEY, ASSIG-NOR TO THE WILKATA FOLDING BOX C0., 0F KEARNY, NEW JERSEY, A CORPORATION OF NEW ,JERSEY DISPLAY CONTAINER Application filed October 16, 1929. Serial No. 399,922.

This invention relates, generally to containers made up from cardboard, paper and other materials, and the invention has reference, more particularly, to display containers. l

Display containers as commonly constructed are quite generally made up of a Quite commonly portions of both sides of.

the cardboard cutouts are exposed, when Vthe display container is assembled, thereby not only necessitating the use of double coated board but also requiring printingV on both sides of the board which adds to the cost of the finished article.

The principal object of the present invention is to provide a lhighly economical display container which is made up 'from a single cardboard cutout that may be cut with but little stock wastage and has but a single glued joint that is ordinarily formed on a standard automatic gluing machine.

The invention has for another object to provide an exceedinglystrong display container having double walls'and display Hap and being so constructed and arranged that when assembled all of the exposed surfaces are on one side of the cutout sheet, thereby enabling the use of single coated board and requiring printing onV one side of the sheet or board only.

Other objects of this invention, not at this time more particularly enumerated, will be clearly understood from the following detailed description of the same.

The invention is clearly illustrated in the accompanying drawings, in whichz- Fig. 1 is a view of the container cutout in the iiat showing the scoring thereon;

Fig. 2 is a view of theV cutout of Fig. 1

withparts thereof folded Hat upon itself so as to form the single glued joint;

Fig. 3 is a front view illustrating a step in the folding` of the flat cutout preparatory to forming the container;

Fig. -l is a view in front'elevation of the complete fully opened container;

Fig. 5 is a perspective view of the fully openedV container; l

Fig. 6 is a top view of the container showing the display flap folded so as to provide a (over for the container during shipment; an

Fig. 7 is a bottom view of the container showing the easel collapsed as during shipment.

Similar characters of reference are employed in all of the hereinabove described views to indicate corresponding parts.

Referring now to the said drawings, thek reference character 1 designates the novel display container of this invention as a whole. This display container is made up by suitably folding a single cutout Vsheet which may be made of cardboard or other desired material. The cardboard or other material used in making the cutout sheet need only be provided with a finished papes.- or other surface coating on one surface thereof, inasmuch as all of the exposer surfaces of the completed container are on one side ofthe cutout sheet. The rear surface of the'cutout sheet shown in Fig. 1 is alone provided with a finished paper coating although both surfaces may be so coated, if

desired. l/Vhencutting out the cutout sheetA a plurality of scorings or Vnotches, 15 are pressed into `the coated reai` surface of the same to facilitate the easy folding of the Y cutout sheet.v These scorings appear as projecting ridges on the frontsurface of the cutout sheet of Fig. 1 and divide the cutout sheet into a plurality of wall panels. Y

In the form of the invention shown in Fig. 1 the cutout is illustrated as having front and rear outer wall panels 2 and 3 respectively and end panels 4 and 5, each of these several panels being defined from the adjacent panel by the scoring 15. An easel panel 6 and end elevating panels 7 and 8 are formed contigu ous to the rear panel 3 and end panels 4 and 5 respectively. The display panel 9 is formed as a continuation of the rear panel 3 and has an inner rear wall or cover flap 10 formed thereon. The end panels 4 and 5 .have top flaps 11 and 12formed at the upper edges thereof. A gluing iap 13 is formed along one side edge of end panel 4. A reenforcing inner front panel 14 is formed as a continua-tion of the upper edge of front panel 2. The bottom panel 16 has one edge contiguous to the inner front panel 14 and has its other edges adjoining inner end` panels 17 and 18 and the easel reenforcing flap 19. Inner rear wall [laps 20 and 21 are formed upon inner end panels 17 and 18 respectively.

The easel panel 6 is provided with two diagonal scores 23 and 24 each of which eX- tend at 45 degrees with two marginal edges of the easel panel and which together with these marginal edges define triangular folding sub-panels 25 and 26. The display panel 9 is provided with a suitable incision 27 defining a display panel tip portion 30. Incision 27 terminates at its ends in scores 28 and 29 which provide for folding the display panel midway of its width.

In folding the cutout sheet to form the display container, the end panel 4 and elevating panel7 are folded over into superimposed contacting relation with respect to the rear panel 3 and easel panel 6 as shown in Fig. 2 and the gluing flap 13 is treated with glue or other adhesive. Front panel 2 together with panels 14, 16, 17 and 18 are folded over as shown in this figure so that the glue treated flap 13 underlies and engages the inner end surface of front panel 2, thereby securing front panel 2 to end panel 4. The gluing of the flap 13 to front panel 2 may ordinarily be done on the standard automatic gluing machine. Y

The display container or carton is now ready for sale and use as such in the trade. The flat' form of the container, as shown in Fig. 2, enables a great many of them to be shipped in a relatively small space.

When it is desired to open the container for use, it is merely necessary to4 swing the front panel 2 and end panels 4 and 5 forwardly and outwardly from the rear panel 3 into the position shown in Fig. 3, thereby causing the front, rear and end panels to form a hollow boX like structure open at its top and bottom. The inner end panels 17 and 18 are then folded 90 degrees forwardly so as to project at right angles from the bottom panel 16 and the inner rear wall flaps 2O and 21 are also folded 90 degrees so as to project inwardly at right angles from the inner surfaces of the inner end panels. The easelV reenforcing flap 19 is folded back-V wardly upon the rear surface ofthe bottom panel 16.

This assembly, comprising the inner front panel 14, bottom panel 16, inner end panels 17 and 18, reenforcing flap 19 and inner rear Vcover flap 10, is folded forwardly and downwardly aboutthe scores V28 and 29 causing the tip portion 30 to swing upwardly in eX- posed position. Cover flap 10 is then inserted between the rear panel or wall 3 and the inner rear wall flaps 2O and 21 as especially illustrated in 5. Top flaps 11 and 12 on the end panels or walls 4 and 5 are then folded inwardly and downwardly into the positions shown in Fig. 5.

In the completely assembled display container, illustrated in Figs. 4 and 5, the easel reenforcing flap 19 is positioned immediately in front of and adjoining the easel panel 6, thereby reenforcing the easel panel and forming a double wall thickness at this part of the container. Giving to the presence of the scores 23 and 24 in the easel panel, this panel might tend to collapse against the bottom 16 of the container when the container is set up as shown in Fig. 5 were it not for the presence of the easel reenfercing panel 19 which prevents such collapsing and therefor forms an important part of the structure of the present invention. p

The function of the scores ..3 and 24 is to permit the folding of the easel panel 6 flat against the bottom 16 when the container is packed and shipped with goods therein. By so -foldingthe easel panel flat against the bottoni 16 the container is caused to assume the shape of an ordinary box of rectangular cross-section, thereby requiring a minimum of packing space for the volume of the goods retained therein.

To convert the display container from its display forinl shown inv Fig. 5 to its rectangular boX shape form ready forshipping, the easel reenforcing flap 19 is turned inwardly against the bottom panel 16, as

shown in Fig. 7. The easel panel 6 is also turned inwardly against the bottom 16 in overlying relation to the flap 19. This motion of the easel panel causes folding subanels 25 and 26 to fold over into overl in@ P e relation with respect to theeaselpanel as is also shown in Fig. 7. Thev elevating panels 7 and 8 are thus caused at the same time to fold over into overlying relation with respect tothe sub-panels 25 'and 26 and the bottom 16. The cover flap 10 is removed from between inner rear wall flaps 20 and 21 and rear wall 13 and is inserted between the inner front wall panel 14 and the ends of the top flaps 11 and 12, thereby assuming the position ordinarily taken by the common box cover flap as shown in Fig. 6. The display box is now completely closed and is of rectangular cross section as desired for shipping. If desired, the closed display box may be provided with asuitable wrapping or shell as is obvious to protect the outer surface of the box and the printing thereon from injury as well as to retain the easel and elevating panels fiat against the bottom 16.

When it is desired to convert the box from its closed form shown in Fig. 6 and 7 to its display form shown in Fig. 5, it is merely necessary to insert a finger under the easel reenforcinor flap 19 as indicated by the arrow b in Fig. 7 and to turn the easel and its reenforcing flap outwardly into the position 'shown in Fig. 5. The cover i flap 10 is also inserted between inner rear wall flaps 20 and 21 and the rear wall 3.

It will be noted that with the novel display box or container of this invention set up as shown in Fig. 5, there is provided double front, rear and end walls, a double display ap and a reenforced easel panel, thereby providing an exceedingly strong display container and enabling the use of relatively thin cardboard for its construction.

The rear inner wall flaps 20v and 21 not only retain the cover flap 10 and display panel in place when the container is set up, but also help to retain the bottom 16 in place and increase the rigidity of the container. These iap's are not absolutely essential however and may be omitted in some instances. Obviously any inclination of the container may be obtained by varying vthe dimensions of the elevating and easel panels. f

yThe easel reenforcing flap 19 not only supports and locks the easel 6 in place but it also directly supports the rear of the bottom 16 since it is connected directly to this bottom as shown in F ig. 1. As will be seen from an inspection of this figure, there is but little stock wastage in making the cutout sheet since this sheet is so designed as 'to permit dovetailing of the cutouts on tion could be made without departing from the scope thereof, it is intended that all matter contained in the above description or shown in the accompanying drawings shall be interpreted as illustrative and not in a limiting sense.

What is claimed is 1. A display container comprising, a single folded cutout having a bottom together with front, rear and end walls, an inner front wall connected at its upper edge to said front wall and at its lower edge to said bottom, an easel panel formed on said rear wall and a reenforcing member attached to said bottom and positioned in front and adjacent said easel panel for reenforcing the latter.

2. A display container comprising, a single folded cutout having a bottom together with front, rear and end walls, a display panel connected to the upper edge of said rear wall, an inner front wall connected at its upperedge to said front wall and at its lower edge to said bottom, an easel panel formed on said rear wall and a reenforcing panel attached to said bottom and positioned in front and adjacent said easel panel for reenforcing the latter.

3. A display container comprising, a single folded cutout having a bottom together with front, rear and end walls, an easel panel depending from said rear wall, elevating panels depending from said side walls and connected to said easel panel, an easel reenforcing panel attached to the rear of said bottom and depending therefrom so as to lie adjacent said easel, said easel reenforcing panel beingl adapted to be folded fiat against said bottom, and said easel panel having diagonal scores therein, whereby the same may be collapsed and folded flat against the thusly folded easel reenforcing panel, the folding of said easel panel causing said elevating panels to likewise fold in-y wardly into overlying relation to the easel panel.

In` testimony, that I claim the invention set forth above I have hereunto set my hand this 10th day of September, l1929.

WILLIAM B. LEAVENS, JR.

large runs, and even where the cutouts are run singly the wastage is negligible.

Also, since all exposed surfaces occur on one side of the cutout sheet, printing may be limited to one side of the sheet only which is the rear side of Fig. l, thereby greatly reducing printing expenses.

As many changes could be made in the above construction and many apparently widely different embodiments of this inven- 

